Marketing

In this Basics of Market Research online training course, we will explain what market research is, review the market research process, and discuss the internal and external factors that influence success in a new market. Whether you are starting a new venture or looking to expand an existing business, sound information about your market is critical for success.

This Marketing Basics online training course is designed for managers, business owners, and anyone seeking a career in marketing. Marketing is an important and key function in business and economic systems. This course will demonstrate the process and activities of marketing, how it is tied to consumer needs and the exchange of goods and services, and will explore various areas of marketing specialization.

This Social Media and Your Organization online training course provide company stakeholders and employees with a thorough understanding of how to develop and implement a social media policy. The policy will clearly outline your organization’s expectations for appropriate online behavior. The rapid growth and application of social media represent both an opportunity and a risk for many organizations.

In this Social Media Marketing online training course, we will discuss Social Media and the role of Social Media Marketing; we will identify commonly-used Social Media platforms and explain the significance of each in a marketing context, and we will discuss the various aspects of developing a Social Media Marketing plan.